Commercials I’m Loving: “Chase Freedom – Bob & Weave”

Okay,

I haven’t done a “commercials I’m loving” post in forever because quite frankly BASM business is booming and I literally don’t have time to manage regular business and indulge on fun posts too! I know kind of a bummer. But this commercial is cracking me up and I HAVE to post about it – and it’s right on time considering how banks are getting a tad bit out of control with their creative fees, etc. right now. We have a commercial from Chase Freedom promoting the fact that their Chase Freedom card offers 1% cash back versus the competitor which only offers up to a quarter back.

But what makes this commercial awesome is the Chase rep’s final line. “Bob & weave” along with his “bob & weave” pantomiming keeps me laughing every time I see this ad on TV!!

Japanese Rock Band “fade” Launches Their US Invasion By Debuting on Pandora Internet Radio

September 30, 2011

For Immediate Release:

In the United States, music-philes and industry insiders are always searching for the next new wave of music – especially from international sources. That search can end since one of Japan’s top rock groups, fade, timed their latest album release “Kings of Dawn” with the launch of their international tour this Spring – ending with a huge focus on US penetration beginning this Fall.

fade's 6th and most recent album release "Kings of Dawn"

“fade” is a unique five member rock group from Japan that truly embodies the ability to effectively bridge Eastern and Western cultures by seamlessly blending the iconic 1980’s American rock sounds with their inherent international flavor. Of its band members, four are originally from the United States. Kansei (guitar), Noriyuki (bass) and Rui (drums/writer/founder) hail from New York and their lead singer Jon Underdown is from Seattle – two influential cities known for heavily shaping the American music scene over the years. The fifth member 5° is from Japan and a noted artist within the community.

Hence fade is called “Blue eyed Samurai x Black eyed Cowboys”, or “California Roll of Rock”, based on their real international blend of authentic mixture between East and West insights and culture.

Although the majority of the members are from the US, fade officially launched in Japan, where the group has been very successful since their first album dropped in 2003. Since then, all five albums have been well received, with chart topping hits that have earned them music placements on popular video games such as Drum Mania, Guitar Freak, and lead vocalist, Jon, featured in Gran Turismo as well as in popular movies and television series that were released in Japan.

With their sixth and latest album release “Kings of Dawn”, fade is now ready to focus on connecting with their international fans via their “Return Home” tour in the United States this Fall/Winter, hugely motivated by the fact that they faced the 3.11 earthquake and tsunami disaster in Tohoku this year. fade, decided to ”become a ‘Music Hub’ for encouraging people via the power of Rock” by leveraging their unique international formation and global culture.

To initially kick off their US marketing campaign, fade paired up with the strongest American Internet radio station, Pandora this September to release their three most recent albums: “To Find a Better Tomorrow”(2008), “Age of Innocence”(2009) and “Kings of Dawn”(2011). “One Reason” from “Kings of Dawn” has been featured as the theme song for the popular TV animation program “Dead Man Wonderland”.

Like the “California roll” has evolved, originating from Japan to become a popular dish globally, fade is fully ready to enter the world market with their global quality level of “tasteful” rock sounds.

For more updates about fade, their upcoming tour dates and to learn more about the members, visit www.fadeonline.com.

Find fade on Facebook: https://www.facebook.com/pages/fade_tokyo/270416539205

For US/North American inquiries, interview requests & bookings contact:

Big Apple Style Marketing
Attn: Dorian Smith
Dorian@BigAppleStyleMarketing.com

For International inquiries, interview requests & bookings contact:
C.E.United, Inc / Offical International Rep of fade
Attn; Cozy Mizoguchi
cozy@ceu.co.jp

Fashion Stylist & Blogger Kimmie Smith Interviewed on Robert Verdi’s “Fashion On the Go” Show for NYFW SS12

September 27, 2011

For Immediate Release:

New York Fashion Week (NYFW) for Spring/Summer 2012 may have come to an end but we’re still buzzing about all the sightings, fashions, and events that took place. In particular, Big Apple Style Marketing (BASM) is excited about the buzz that fashion stylist client, Kimmie Smith , created during this most recent NYFW! Kimmie kicked off the week with a full page Get Palladium Pretty jewelry campaign that was released in the October 2011 print issue of Cosmopolitan Magazine for their Beauty, Brains & Blogs Network .

Kimmie @ Robert Verdi's Chic Week Lounge & Get Palladium Pretty Campaign

Kimmie Smith x Sebago Spring '12 Collection on Display @ Robert Verdi's Chic Week Lounge

 

 

 

 

 

 

 

 

 

 

 

 

Kimmie kept the momentum going by participating in the Robert Verdi Chic Week Twitter Party where she launched her Kimmie Smith x Sebago Spring ‘12 shoe collection on the eve of the first day of NYFW. Her shoes were also well received at Robert Verdi’s Chic Week Lounge where celebs such as Nigel Barker, Jill Zarin & Ms J, as well as buyers and fashion influencers were in attendance. Kimmie also co-hosted a fun styling event at Henri Bendel with friend and designer, Ted Rossie for Fashion Night Out . Together they dressed attendees and shared fun style tips.

As the week continued, she was also featured in Huffington Post’s Style. The highlight of NYFW SS12 was her live interview with Robert Verdi for his Fashion On the Go Show which took place at Lincoln Center right after the Lela Rose show where she discussed spring trends and her top picks for the next season. Kimmie rounded out NYFW SS12 with a private event to celebrate her birthday and the 4th anniversary of Kitten Lounge’s coverage of NYFW.

Kimmie is the Editor-in-Chief of Kitten Lounge, a style, luxury and accessories blog which was formed in 2007. Prior to this, she was the Editor-in-Chief of See Pretty Things, which was voted “Best Accessories Blog 2006” by Accessories Magazine. Kimmie has collaborated with a variety of popular fashion, beauty and accessories brands including Diane Von Furstenberg, Mauboussin Constellation, Flirt Cosmetics, Coach, Caress, Crest 3D White, Eucerin, and Aveeno. She is also a fashion curator, and has been featured in style segments with Steven Cojocaru for “Cojo for Summer 2011”. This year, Kimmie adds the launch of her shoe collection Kimmie Smith x Sebago Spring 12 and her involvement in Cosmopolitan Magazine’s “Beauty, Brains & Blogs Network” to her list of activities.

For more details about:
Kimmie: www.sheskimmie.com/Spotlight.html

For booking inquiries, interviews and on-air segments please contact Dorian Smith of Big Apple Style Marketing at Dorian@BigAppleStyleMarketing.com