BASM Client “The Peregrine Dame” Debuts on Roku!

I’m so excited with this press release! I just got news that one of our favorite travel shows (and clients), The Peregrine Dame, is now available on Roku, the streaming set top box platform.

The Peregrine Dame is a self shot short form episodic travel documentary series. The premise, the lone & fearless Rachel Parsons shows viewers that it doesn’t have to be so scary to travel solo. Seriously, I tip my hat off to her for being gutsy enough to travel to remote areas completely alone…I don’t even like to eat in a restaurant by myself in my own city! Rachel visits a variety of locales from well trodden sites through Ireland, London and Australia to off the beaten paths like a Himalayan Ashram or the South African bush country. The Peregrine Dame has been a fan favorite on Windows Media, with multiple placements from visiting the Taj in India, traveling the Australian Outback and a visit to the Dead Sea in Israel.

The Peregrine Dame Channel announced on Roku Guide

We’re very excited about this opportunity since The Peregrine Dame will have their own channel on Roku entitled “The Peregrine Dame”. Content will be updated periodically as new seasons are produced. The news was released this afternoon on the Roku Guide website.  The Peregrine Dame Roku channel is available for a one time $2.99 subscription fee.

For those who are unfamiliar, Roku is a set top box streaming platform that aggregates content from some of the hottest shows and networks in the industry including Hulu, Netflix, Amazon TV, ABC, Disney and more. Roku was established in 2002 by Anthony Wood, the inventor of the digital video recorder device. The platform has become popular because of its moderately priced set top boxes and variety of choices.

For more information about The Peregrine Dame, visit their official website at www.theperegrinedame.com or follow them on Twitter: @peregrinedame.

To access The Peregrine Dame Channel on Roku (assuming you’re already a Roku account holder), visit the Channel Guide on Roku.

**Have content that you believe would be interesting enough to have your own channel on Roku? Shoot us an email at contact@bigapplestylemarketing.com.

This Week on Windows Media…Raquela, Uni V Sol & fade

Big Apple Style Marketing has three artists with placements on the high traffic entertainment guide.

We start off with the artist Raquela, singing the holiday themed music video, “What Child is This”. You can catch her song on the Windows Media Music Home page. For more details about Raquela, visit www.raquela.com.

Artist Raquela with her holiday music video "What Child is This"

Up next, we have the hip hop driven music video “Can We Reminisce” from Uni V Sol, the same artist who brought us the hilarious song, “Di Cock” earlier this Summer! “Can We Reminisce” actually debuted last week on Windows Media but today it’s shifted from the Music Home Page to the Music: Hip Hop Page. If you haven’t already, check out this track and learn more about Uni V Sol by visiting www.iamuniversol.com.

Hip Hop Artist Uni V Sol with the music video "Can We Reminisce"

And we round out this week’s Windows Media placements with our J-Rock band fade who is still featured on the Artist on the Rise Page. For those who don’t remember, the “Artist on the Rise” page is a month long feature piece. So, fade’s been gracing the cover since November 1st. And if you haven’t checked them out by now, we really don’t know what your problem is…seriously! For more details on fade visit www.fadeonline.com.

fade featured as the "Artist on the Rise" on WindowsMedia.com

WindowsMedia.com, WindowsMedia.com/mobile and the Windows Media player for PC are all a division of Microsoft. They are considered an entertainment guide and receive roughly 250 million hits a month, with 14 million of those being unique. Although the majority of the traffic is from the US, they also receive a large amount of international traffic. Content is featured from around the world and spans television, music, film, video game and radio station content. If you’re interested in having your original entertainment content posted on Windows Media, please contact BASM at contact@bigapplestylemarketing.com.

Guess Who Got an Update?! Yup Big Apple Style Marketing!

I know I know…”oh the ironing” (it’s a joke from a forum I belong to – you would have to know the thread to get the joke) that the digital entertainment marketer who’s all about being on brand and proper messaging took a whopping 6 months to update their website! But I hate photoshop and dreamweaver with a passion. And since I’m doing the updates myself, I’d much rather work on my client’s campaigns than work on web-dev.

Big Apple Style Marketing got an update!!!

Anywho, this update sees more partners added, more news and an updated “About Us” page which highlights our shift into marketing international artists into the North American entertainment industry with one of our favorite partners, C.E. United!!

Check it out at www.bigapplestylemarketing.com!

Commercials I’m Loving: Radio Shack’s “Santa’s Snacks”

Okay…I couldn’t end the night on a negative commercial review! So…I decided to share this little golden nugget.

Now normally, I avoid Christmas marketing like the plague. I’m sorry, I’m a bit of a humbug when it comes to holiday marketing. I abhor the commercialization of a truly wonderful & meaningful holiday. It probably comes from when I used to work in retail and for the entire months of November and December we were forced to listen to in-store music and marketing laced with an inordinate amount of cheesy holiday songs from unknown (or lesser known) pop starlet wannabes. After the first 4 hours of a 9 – 12 hour shift (thanks to longer holiday hours), you’d start to hate Christmas music too!

But I digress. I love this commercial, first because it’s Ludacris as the voice over – and who DOESN’T love Ludacris! Two – and don’t judge me! – I have actually eaten that Santa snack when I was far too lazy to leave the house and was trying to convince someone else to bring me food. Like I said, don’t judge me!!! ^_^

Commercials That Confuse Me: Captain Morgan’s “Glass”

Seriously…I watched this twice and I’m still trying to figure out the purpose of it. Officially, the Captain Morgan Youtube page for the “Glass” commercial says “watch Captain Morgan get the party started”.

But I’m not understanding the correlation between throwing glasses and plates on the floor and getting hyped to drink spiced rum…especially since you actually don’t see anyone drinking rum. In my opinion, whatever is in Captain Morgan’s glass looks far too light to actually be his spiced rum.

And don’t get me started on how some of the members sitting at the table probably wouldn’t be passing as nobility in Santo Domingo in 1661 – I can’t suspend my disbelief with this one. Sorry guys, I ♥ Captain Morgan’s Spiced Rum, but the commercial…not so much.

Have You Googled Lately? Google Pays Tribute to Louis Daguerre

Seriously, I really ♥ Google Doodles! And today is no exception!

In the midst of my furious press release drafting, I thought it’d be great to slip in a post just for fun! Today is the 224th birthday of Louis Daguerre, the inventor of the daguerreotype, which was a form of photography that modernized the way photographers processed film. Prior to Louis Daguerre’s revolutionary method, it took hours to process a photograph! After his invention in 1836, it took just 20-30 minutes. Make sure you check out Google if you get the chance!

Google Celebrates the 224th Birthday of Louis Daguerre

Japanese Rock Band “fade” Joins Jelli Internet Radio’s Music Catalog

For Immediate Release:

Friday, November 18th, 2011

 

It’s been a busy few months for the Japanese rock band fade who kicked off their US marketing campaign in September by launching on the popular Internet platform, Pandora. Since then, the momentum has only been gathering and today the five member band can add another innovative Internet platform to their distribution list. fade’s three most recent albums, “Age of Innocence”, “To Find A Better Tomorrow” and their latest release “Kings of Dawn” are now available on US consumer oriented platform, Jelli.

Jelli is a US based Internet radio station with a twist. Like other Internet radio stations, they play a variety of genres. But, the twist is that it’s even more user controlled than traditional Internet radio stations. So, not only do users get to “rate” songs, which will then dictate whether or not that song appears again in their playlist, but they also have the opportunity to influence playlists for major commercial terrestrial radio stations here in the US. Consumers can suggest new songs, rate existing songs in the “Jelli Curated” playlists for the online webcast versions of terrestrial radio stations and if the song receives enough likes, it can then become eligible for playback on the actual terrestrial version.

fade is a unique five member rock group from Japan that truly embodies the ability to effectively bridge Eastern and Western cultures by seamlessly blending the iconic 1980’s American rock sounds with their inherent international flavor. Of its band members, four are originally from the United States. Kansei (guitar), Noriyuki (bass) and Rui (drums/writer/founder) hail from New York and their lead singer Jon Underdown is from Seattle – two influential cities known for heavily shaping the American music scene over the years. The fifth member 5° is from Japan and a noted artist within the community.

fade’s addition into Jelli’s catalog comes on the heels of a flurry of press and distribution activity in the US market. Just last week they were interviewed by the music discovery blog, PensEyeView. For the entire month of November select songs and music videos from their three latest albums have been featured prominently on Windows Media Entertainment Guide’s “Artist on the Rise” feature page. In October fade’s content became discoverable through the music tagging mobile platform Shazam, just weeks after being included for in-store entertainment distribution to major retail and hospitality chains (Disney Cruise Lines, Princess Cruise Lines, Hitlon & Marriot hotel chains) by the out-of-home entertainment distribution giant Promo Only. And, in September, fade first debuted in the US through the Internet radio station, Pandora.

For more updates about fade, their upcoming tour dates and to learn more about the members, visit www.fadeonline.com.

Find fade on Facebook: https://www.facebook.com/pages/fade_tokyo/270416539205

 

For US/North American inquiries, interview requests & bookings contact:

Big Apple Style Marketing

Attn:  DorianSmith

Dorian@BigAppleStyleMarketing.com

For International inquiries, interview requests & bookings contact:

C.E.United, Inc / Offical International Rep of fade

Attn: Cozy Mizoguchi

cozy@ceu.co.jp

Jesse McFaddin’s Streetwear Line “Slip&Co” Set to Debut at February 2012 MAGIC: s.l.a.t.e.

Thursday, November 17th

For Immediate Release:

Slip&Co Fall '11 look book featuring Jesse McFaddin on the cover

Jesse McFaddin, lead singer and founder of the popular J-Rock trio RIZE has long been viewed as a leader in music and fashion. Although mainly known for his musical stylings, Jesse created his own clothing line, Slip & Corporation (known in short as Slip&Co) in August of 2006 from his hometown of Togoshi, Japan. Slip&Co is a men’s streetwear collection with a focus on the skater lifestyle. The line is highlighted by graphic tees & shirts, graphic hoodies, premium denim and a mini collection of dress wear comprised of stylized pants and vests.

 

Slip&Co is wildly successful in Japan. Fueled by Jesse’s notoriety, the line was immediately accepted by on-trend boutique stores, specifically in the fashion forward metropolitan city Tokyo. The line has also created collaborative projects such as various limited edition caps designed for the iconic New Era brand. Additionally, celebrities in the Japanese entertainment scene have flocked to Jesse’s line, with top tier names like actor Ichihara Hayato amongst Slip&Co’s celebrity fans.

 

After years of success in Japan, Jesse’s focusing on the United States for not only Slip&Co but for his music career as well. Not only is Jesse McFaddin looking to the American entertainment scene for his next solo music project entitled “STAND UP! Fund”, but Slip&Co will officially debut at the February 2012 MAGIC trade show in Las Vegas, appearing in the popular and growing streetwear category s.l.a.t.e.

 

 

 

MAGIC is the premiere retail industry trade show in the United States, occurring biannually every February and August. Nearly $200 Million in orders is written daily and the show is considered one of the top trade shows for clothing lines world wide to exhibit. Attendees hail from over 80 countries and nearly 5000 brands will be in attendance to present previously known or new to market brands. s.l.a.t.e. is a newer division of the MAGIC trade show brand, focusing exclusively on streetwear and brings together a collection of emerging and established brands.

For more information on Slip&Co, visit http://www.soundshop.bz/

For more information on Jesse McFaddin, interview requests or to request a line sheet for Slip&Co’s current collection please contact:

For North American Inquiries:

Big Apple Style Marketing

Attn: Dorian Smith

Dorian@BigAppleStyleMarketing.com

 

For International inquires, interview requests & bookings, contact:

C.E. United, Inc/Official International Rep of RIZE & Jesse McFaddin

Attn: Cozy Mizoguchi

Cozy@ceu.co.jp

More Slip&Co x New Era Cap Collaborations for 2011!

Yes dear readers, it’s a multi post kind of day!

We were so excited about Slip&Co’s special edition New Era Cap that’s coming in January 2012 that we forgot to mention some of the other collaborative cap designs between Slip&Co and New Era that are already available or are coming later this year! All details and images are courtesy of New Era Cap Talk!

Up first we have a dual collab cap between Slip&Co x Ally & Dia x New Era  for a snapback cap that’s scheduled for release next month (and just in time for Christmas…wink wink ~_^):

Slip&Co x Ally & Dia x New Era special edition cap available December 2011

In case you can’t tell, Slip&Co’s logo is written vertically in the cross! For full details on this special edition cap, click here.

Next we have some simple but easy to pair Slip&Co logo hats also from New Era. These hats are available in three coordinated pairs: royal/yellow, navy/white & purple/navy. Personally, I like the navy/white since I like to keep it simple! So hint hint to the team at Slip&Co…your BASM supporters love your logo hats! ~_^ These hats are currently available in stores now, check the blog post for details of which stores actually carry them in your area!

Slip&Co x New Era Logo Caps - available in stores now!

For full details on this currently available cap, click here.

Jesse McFaddin’s Slip&Co x 59Fifty New Era Cap Collaboration Coming January 2012!!

So, at BASM, clearly we love writing about our clients and what they’re doing…but it’s even better when we write about someone else chatting about our client’s activities! And today is one of those days!!

On the heels of our press release on 11.11.11 regarding Jesse McFaddin’s (front man of J-Rock band RIZE) official launch in the US through his GIMCRACK and STAND UP! Fund remix and collaborative projects, we’re also pleased to note that New Era Cap Talk released details of an exclusive collaborative cap from Slip&Co (Jesse McFaddin’s street wear line) which is coming to the US in January 2012. Slip&Co is the brainchild of Jesse and embodies his rock lifestyle and love of sports – specifically skate boarding. It’s a men’s oriented street wear line based out of Tokyo and features graphic tees, denim, hoodies and a few eye catching accessories. Skater and street wear fans can rest easy knowing that Slip&Co will officially debut in the US at the influential Las Vegas based MAGIC – s.l.a.t.e. trade show in February 2012.

But before we get ahead of ourselves, let’s get back on track! On Monday, November 14th, the blog site New Era Cap Talk created a post talking about a limited edition 59Fifty New Era Cap x Slip&Co collaborative cap which will launch in January 2012. We’re so excited about this since everyone knows how influential New Era is! It’s not just a cap, but a lifestyle and completely embodies Jesse’s belief in his clothing and music being more than just a hobby or a craft but a passion that is as essential to him as oxygen.

If you’re a cap collector, we highly suggest you check out the below post from New Era Cap Talk and pre-order if you can!!

59Fifty New Era Cap x Slip&Co collaborative design launching January 2012

To view the full post visit New Era Cap Talk!