For Immediate Release:
Friday, November 18th, 2011
It’s been a busy few months for the Japanese rock band fade who kicked off their US marketing campaign in September by launching on the popular Internet platform, Pandora. Since then, the momentum has only been gathering and today the five member band can add another innovative Internet platform to their distribution list. fade’s three most recent albums, “Age of Innocence”, “To Find A Better Tomorrow” and their latest release “Kings of Dawn” are now available on US consumer oriented platform, Jelli.
Jelli is a US based Internet radio station with a twist. Like other Internet radio stations, they play a variety of genres. But, the twist is that it’s even more user controlled than traditional Internet radio stations. So, not only do users get to “rate” songs, which will then dictate whether or not that song appears again in their playlist, but they also have the opportunity to influence playlists for major commercial terrestrial radio stations here in the US. Consumers can suggest new songs, rate existing songs in the “Jelli Curated” playlists for the online webcast versions of terrestrial radio stations and if the song receives enough likes, it can then become eligible for playback on the actual terrestrial version.
fade is a unique five member rock group from Japan that truly embodies the ability to effectively bridge Eastern and Western cultures by seamlessly blending the iconic 1980’s American rock sounds with their inherent international flavor. Of its band members, four are originally from the United States. Kansei (guitar), Noriyuki (bass) and Rui (drums/writer/founder) hail from New York and their lead singer Jon Underdown is from Seattle – two influential cities known for heavily shaping the American music scene over the years. The fifth member 5° is from Japan and a noted artist within the community.
fade’s addition into Jelli’s catalog comes on the heels of a flurry of press and distribution activity in the US market. Just last week they were interviewed by the music discovery blog, PensEyeView. For the entire month of November select songs and music videos from their three latest albums have been featured prominently on Windows Media Entertainment Guide’s “Artist on the Rise” feature page. In October fade’s content became discoverable through the music tagging mobile platform Shazam, just weeks after being included for in-store entertainment distribution to major retail and hospitality chains (Disney Cruise Lines, Princess Cruise Lines, Hitlon & Marriot hotel chains) by the out-of-home entertainment distribution giant Promo Only. And, in September, fade first debuted in the US through the Internet radio station, Pandora.
For more updates about fade, their upcoming tour dates and to learn more about the members, visit www.fadeonline.com.
Find fade on Facebook: https://www.facebook.com/pages/fade_tokyo/270416539205
For US/North American inquiries, interview requests & bookings contact:
Big Apple Style Marketing
Attn: DorianSmith
Dorian@BigAppleStyleMarketing.com
For International inquiries, interview requests & bookings contact:
C.E.United, Inc / Offical International Rep of fade
Attn: Cozy Mizoguchi
cozy@ceu.co.jp
