So, it’s officially the end of 2011. We’re literally a few hours (at least for those of us in the Western hemisphere) away from saying goodbye to 2011 and welcoming 2012 along with all that is has to offer. Overall, it’s been a great year here at Big Apple Style Marketing and we want to say a huge thank you to all the firms, partners, clients and friends who made the 2011 journey so much fun & so intriguing along the way!
Through it all, we’ve stayed true to our roots. Back in April of 2009, BASM was formed initially as a digital entertainment marketing firm that focused solely on music. Over the years we’ve expanded to accommodate other forms of entertainment but in 2011, we returned to what made BASM so awesome in the beginning – music. 2011 saw BASM partnering up with major music distribution, discovery and radio platforms like Pandora, Jelli, Shazam, Stingray Digital and Promo Only. On top of that, BASM decided to be a stand out entertainment firm by offering to do something that isn’t so common – helping international artists successfully break into and maintain a presence in the US market. This led to the decision to formally position BASM as a firm that places a significant emphasis on helping international content (music, film & TV) to break into the sometimes “difficult to enter” US market. And we kicked off this division by working with major groups in Japan such as fade and RIZE along with popular rock personality & pop culture influencer, Jesse McFaddin. Expect to see continued updates about these artists as well as other bands from Japan and other parts of Asia as 2012 begins!
2011 marked the “repositioning” phase for BASM. We streamlined and refocused our efforts to ensure maximum effect for every campaign or opportunity we provided for our clients. We made new long lasting partnerships that helped us to officially extend our reach into Asia and opened up new marketing initiatives for the firm. And most importantly, we’ve maintained our standard of being the boutique marketing consultancy that offers measurable results to independent or smaller labels and production houses – thereby evening the playing field for access to top platforms between indies and majors. We always have direct relationships with partners and don’t rely on “batch and blast” distribution channels. We have direct relationships with our clients as well, making the entire process of launching a campaign that much more important to us.
So to the long time clients & partners or those who just recently connected with us in 2011, we want to say thank you for making 2011 such a success and we look forward to a prosperous, exciting and busy 2012!
