This is just a quick overview of pictures, videos and links from press, interviews and events at MAGIC. Last week, we had the pleasure of helping to launch the popular Japanese men’s street wear line, Slip&Co in the US. What’s more after months of working on marketing campaigns for Jesse, his line Slip&Co and his band RIZE, we finally got to meet him. And for the record, he’s one of the coolest, down to earth people we’ve met in a long time – with a real love for milk! For the full experience with access to videos of Jesse’s interviews and more, click the link to the full piece on Issuu.com.

http://issuu.com/bigapplestylemarketing/docs/slipco_magic_recap_feb12

For those unfamiliar, Slip&Co is designed by iconic Japanese rock artist Jesse McFaddin – the frontman for RIZE, a legendary Japanese alternative rock band. The line is envisioned to be a collection that could appeal to young and mature rockers & urban fashion lovers alike. With an array of graphic tees, carefully crafted button downs & jackets and premium Japanese denim, the line was well received at MAGIC. The Slip&Co booth was always full of press and buyers from the start of the show to the last day including Open Fly Magazine, Swagg Magazine, Urban Fashion Weekly, 411 Magazine and more.

Additionally, collaborating lines stopped by to visit with Jesse, namely Blackfly frames & sunglasses which has partnered with Jesse McFaddin & Slip&Co to create a collection of McFaddin “F’in Rock Star” frames.

For those who are curious, s.l.a.t.e. is the street wear division of MAGIC which is quickly becoming a focal point for the three day industry only trade show. MAGIC is an event where buyers from some of the world’s top department stores and boutiques preview and write orders for designs from established and up-and-coming lines that are showcasing men’s, women’s and accessories looks for the next season. This February, lines unveiled their Fall 2012 collections.

For more details about Slip&Co, visit www.soundshop.bz

For more information about Jesse McFaddin & his band RIZE, visit www.triberize.net

For press/purchase order requests or other inquiries please contact:

N.America:

Big Apple Style Marketing

Attn: Dorian Smith

Email: Dorian@BigAppleStyleMarketing.com

International:

C.E. United

Attn: Cozy Mizoguchi

Email: Cozy@ceu.co.jp

Jesse McFaddin rocks out on a Blue Mic

Blue Microphones was founded in 1995 and believes in combining cutting-edge design with technology that sounds like nothing else on the planet. By building on years of repairing & improving classic Golden Age microphones, and recognizing advances in digital processing, Blue fundamentally changed the way microphones are imagined. As a result, they’ve created a line of mics with custom-designed sonic signatures that make each Blue microphone unique or to put it simply: the perfect analog devices for the digital age.

To visit Jesse’s artist profile on Blue Microphone visit http://www.bluemic.com/bluemob/jesse_mcfaddin/

For more information about Blue Microphone visit www.bluemic.com

For more information about Jesse McFaddin, visit www.triberize.net

To book Jesse for an interview, a performance or for other inquiries contact:

This past Friday, February 10th, RIZE debuted on the Canadian based music playback channel, Galaxie. Galaxie, is a continuous music network that is available throughout Canada via cable television. It offers a variety of continuous music channels which are uninterrupted by ads or talk. Although Galaxie is primarily focused on the Canadian market, reaching an estimated 40 million households, it is beginning to grow in the US and has a presence in Europe as well.

Already, RIZE has been getting a lot of love from the programmers at Galaxie, with multiple placements being recorded in the past 24 hours. If you live in Canada or have access to the Galaxie platform via the Internet or your mobile phone, you can now listen to RIZE on the “Asian Flavour” channel which features popular artists from Asia – including OSTs (which is awesome because  we love K-Drama OSTs!!!)! We ♥ Galaxie because they keep a record of every track played for the last 24 hours so you can go back and find the name of an artist or song if you weren’t able to remember from listening to the actual station.

RIZE’s appearance on Galaxie is perfectly timed since next month they will appear in Toronto to perform for the Canadian Music Week fest before heading to New York for their first US performance in many years.

RIZE is a hard rock/metal band that debuted in 2000 with major accomplishments such as performing at Live 8 in 2005 and Live Earth in 2007, having their song “Zero” licensed by Coke Zero Japan/Asia, various songs used for PS2 games such as “BioHazard”, and have appeared live with NIN, Run DMC, Jay Z & Oasis. RIZE is a trio comprised of Jesse McFaddin (founder, guitar & lead singer), KenKen (bassist) and NK (drummer). Both the group, RIZE, and the individual members, are major icons in the Japanese music and pop culture scenes, influencing music, entertainment, gaming and fashion. All three members are considered “rock royalty” in Japan since their fathers are members of the legendary Japanese rock band Pink Cloud.

For more information about RIZE, visit www.triberize.net

For interview inquiries, booking or other questions please contact:

North America:

Big Apple Style Marketing

Attn: Dorian Smith

Email: Dorian@BigAppleStyleMarketing.com

International:

C.E. United

Attn: Cozy Mizoguchi

Email: Cozy@CEU.co.jp

As usual, we love it here at BASM when someone else writes about our clients and we’re happy to report that tonight we’re promoting an article that was published February 5th on the website Japanese Music Entertainment or JaME for short. The article basically highlights that both fade and RIZE will be acts showcasing their awesome talents at the upcoming Canadian Music Week festival (CMW) that is slated to take place in Toronto, Canada from March 21st through the 25th.

RIZE & fade article from JaME for their upcoming CMW appearance

And of course, both groups will be making a guest performance appearance in New York (fade’s first US performance, RIZE’s return US performance) in an “East Meets West” event immediately after CMW. The bands will be sharing the stage with some amazing up and coming US acts that are actively making moves in their respective genres.

Details regarding specific performance dates and venues for CMW are TBA – as well with their NYC appearance.

For more details about fade visit www.fadeonline.com

For more details about RIZE visit www.triberize.com

For updates regarding RIZE & fade’s CMW performance schedule, check out their respective artist pages on the CMW website:

fade CMW Artist Profile

RIZE CMW Artist Profile

For interview requests, booking and press inquiries for either RIZE or fade please contact:

Big Apple Style Marketing

Attn: Dorian Smith

Email: Dorian@BigAppleStyleMarketing.com

I (Dorian) am now the International Street Team Coordinator for fade. fade fans know that there’s been a huge push towards creating regional street teams and some of you have been interacting with me over the past few weeks. Which by the way…I think you guys rock and am so psyched to see this project blossom!

Now, if you’ve followed the BASM blog, you know that in 2011 I laid a lot of ground work for fade in terms of distributing their content. So, if 2011 was laying the foundation…2012 is the year we build the house. Do me a favor and take the little poll I created. It’s literally just one question and is oh so painless!

From there, I can seriously start creating targeted strategies for you street teamers! ^_^

And please share this post with other fade fans who may not be aware of it!

Note, I’ll also be posting a link to this blog post in the fade street team forum!

This is a quick and easy post! This image was forwarded to us by a friend of ours who plays Words With Friends (and seriously, who doesn’t because that game is addictive and so much fun!!!). As we all know, in the free version of WWF, there are ads that play between each move made. And lo and behold, what should show up but an ad from Sky Mallfeaturing our CuffLink®! Check out the image below!

The CuffLink featured on a Sky Mall ad during Words With Friends for the iPad

Live review of fade's performance on Purple Sky Magazine

Today we have an article from Purple Sky Magazine, a self described “Japanese Music Collective”, posted on January 30th. Entitled “fade – You Can’t Compare Apples and Fried Chicken“, the article is written from the perspective of someone who was introduced to fade by way of Jon Underdown’s (the lead singer of fade) involvement in the popular group Yellow Fried Chickenz. Although the author struggles at times to differentiate the Jon she watches in his performance with fade from the Jon she’s seen with GACKT/YFC, she recognizes that the two personas and bands are entirely different and represent the independent personalities of both bands and “Jon’s”!

Check out the article and let us know what you think!

For more info about fade, check out www.fadeonline.com

fade is set to do their first North American performance this March at the Canadian Music Week festival with plans to perform in NYC as well. But if you want fade to come to your neck o’ the woods (because let’s face it…as awesome as NYC is it isn’t the ONLY city in the US of A!) it’s time to make your voice heard.

We love that you’re so passionate about your love for all things fade & Jon, and want to bring them Stateside for the long term. But if we want to fast track fade’s arrival in the US…it’s time to take that fan passion to the next level! And this is wear BASM wants the fade & Free Jon fans to join us in the campaign to bring fade to the US & make them a fixture in the rock scene. This means:

• call your local radio stations
• call your college radio stations (if you’re in college)
• create accounts on Jelli.com and Pandora to request their songs (don’t make multiple accounts!!!!)
• go on MTV, VH1, Fuse & the like to request fade’s music videos
• contact your area’s venues & ask them to book fade
• promoting them on your favorite music/pop culture blogs (keep in mind your favorite site’s TOS – please don’t do anything that gets you banned!!!)

Do it daily, and get your friends involved! 

Why? Because as awesome as our contacts are as an “official” marketing & PR firm, it means a lot more to big platforms like radio stations, music networks and booking agencies when they get consistent requests from consumers. You guys give our outreach campaigns more strength. Together we can make fade a household name in 2012!!!!

The CuffLink® will be participating in an event hosted by the iconic Accessories Council here in NYC. The non-profit advocacy group has acted as an incubator for influential accessories collections including Rebecca Minkoff and Tory Burch. We had the honor of meeting a member from Accessories Council last month at the Kitten Lounge Holiday Shopping Guide event and were excited to learn that they considered the CuffLink® iPhone wristband to be the most innovative accessory of 2011!

The Accessories Council Valentine’s Twitter Event will take place this Wednesday evening at the Roman Sunstone Showroom. It is an invitation only event for select bloggers and press to preview and learn about ideal gifts specially curated for your sweetie based on their astrological sign and personalities. Stay tuned for a full event recap afterwards!

For more details about the Accessories Council, visit www.accessoriescouncil.org

For more details about the CuffLink® iPhone wristband, visit www.cufflinksystems.com

For press inquiries or more details about the event contact:

Big Apple Style Marketing

Attn: Dorian Smith

Email: Dorian@BigAppleStyleMarketing.com

Alright, so we’re roughly two weeks out from MAGIC, when some of the retail industry’s best collections & new lines will descend upon Las Vegas. And, I just received the final line up of items that we’ll be presenting from SLIP&CO at s.l.a.t.e. at MAGIC. If you’ll be at MAGIC, come stop by the s.la.t.e. show floor and pop into booth #42120 to say “hi” and take a peak at the line! The line features vibrant prints & colors, easy fitting relaxed tees and a somewhat “retro cool” look – all combined into one easy collection. I must say, it’s the hotness & I love the artwork in the look book.

SLIP&CO’s February MAGIC Preview Look Book

And yes, that’s KenKen working the SLIP&CO FT Paisley Shirt & SLIP&CO Skull Ring.

For those who are curious, s.l.a.t.e. is the street wear division of MAGIC which is quickly becoming a focal point for the three day industry only trade show. MAGIC is an event where buyers from some of the world’s top department stores and boutiques preview and write orders for designs from established and up-and-coming lines that are showcasing men’s, women’s and accessories looks for the next season. This February, lines will be unveiling their Fall 2012 collections.

As I’ve mentioned many many times, although SLIP&CO is not a new line (it’s been out since 2006 in Japan), it is new to the US market. So, buyers and press can expect to see a carefully curated collection which highlights the line’s ability to easily transition from work to play and everything in between. Additionally, we’ll also be presenting their collaborative designs with iconic hat company, New Era Caps. SLIP&CO is the brainchild of rocker, Jesse McFaddin who is also the front man for the wildly popular Japanese rock band RIZE. Jesse will also be in attendance at MAGIC, marking his first press related appearance in the US for the 2012 season.

For more information about SLIP&CO visit www.soundshop.bz

To book a booth appointment for MAGIC, contact Dorian Smith at Dorian@BigAppleStyleMarketing.com.

For more information about Jesse McFaddin & RIZE, visit www.triberize.net.