Ok…so I haven’t written a commercial/ad post in quite a while – mainly because (as anyone can see who keeps up with my posts) my clients are quite busy & obviously they take priority!
Anywho, I saw a cute little skinned page ad on my Pandora radio and had to post about it. I’m a dog lover (of small dogs honestly – I have a Yorkie) and for the moment, Pandora has a Cesar dog food ad up. And the pup is SOOOO cute! ^_^
Pandora's skinned ad pages
I’m actually a big fan of Pandora’s ad system on the web (as it’s a bit different when listening via mobile). Basically an ad plays every 4 or 5 songs (and it’s just one ad that’s no longer than 30 sec – hence another reason I’d rather listen to Pandora than terrestrial). And usually the skinned sides of the player change to match whatever ad is played. But if you rate a song, skip a song or click on anything in the page (other than the ad) the skinned sides change to a new ad – very nice!
Additionally (at least just for the web version) if you don’t interact with the Pandora page for 30 minutes, it pauses the music and asks you if you’re still listening. That’s super smart – as it doesn’t make sense to pay royalties or have advertisers paying for potential impressions if someone’s not actively listening to the station.
And yes, I have very varied tastes in music – as evidenced by the different stations available on my account.
Seriously, I think this commercial is hilarious! The premise: an overbearing GPS system forces “Dave” to go to Jared’s jewelry store after noting that Dave’s wife had visited the store earlier that week.
The hilarious part is the look on Dave’s face as the GPS magically takes over control of the car’s steering system and forces the car to head to Jared’s. If only I could make the NYC subway systems do that to my SO! ^_^
Okay…I couldn’t end the night on a negative commercial review! So…I decided to share this little golden nugget.
Now normally, I avoid Christmas marketing like the plague. I’m sorry, I’m a bit of a humbug when it comes to holiday marketing. I abhor the commercialization of a truly wonderful & meaningful holiday. It probably comes from when I used to work in retail and for the entire months of November and December we were forced to listen to in-store music and marketing laced with an inordinate amount of cheesy holiday songs from unknown (or lesser known) pop starlet wannabes. After the first 4 hours of a 9 – 12 hour shift (thanks to longer holiday hours), you’d start to hate Christmas music too!
But I digress. I love this commercial, first because it’s Ludacris as the voice over – and who DOESN’T love Ludacris! Two – and don’t judge me! – I have actually eaten that Santa snack when I was far too lazy to leave the house and was trying to convince someone else to bring me food. Like I said, don’t judge me!!! ^_^
Seriously…I watched this twice and I’m still trying to figure out the purpose of it. Officially, the Captain Morgan Youtube page for the “Glass” commercial says “watch Captain Morgan get the party started”.
But I’m not understanding the correlation between throwing glasses and plates on the floor and getting hyped to drink spiced rum…especially since you actually don’t see anyone drinking rum. In my opinion, whatever is in Captain Morgan’s glass looks far too light to actually be his spiced rum.
And don’t get me started on how some of the members sitting at the table probably wouldn’t be passing as nobility in Santo Domingo in 1661 – I can’t suspend my disbelief with this one. Sorry guys, I ♥ Captain Morgan’s Spiced Rum, but the commercial…not so much.
Okay, this commercial is “new-ish”. I’ve seen it many times now for the past month or so. The premise: instead of feeding your children/family an unhealthy take out dinner, all you need is a pack of hamburger meat and then pour in the cheese sauce and noodles to create an “awesome” meal. Whether or not the meal is actually “awesome” is definitely a matter of personal taste (no offense but I’m not a fan of Hamburger Helper, so I’ll pass on Velveeta’s new product line).
But flavor isn’t the reason for this post! The commercial is!
I don’t know whether the marketing team that developed this campaign were intentionally going for skeevy or not – but the commercial is a bit odd. Clearly the target demographic is meant to be bored housewives or working moms who don’t have time to cook a “made from scratch” meal. But the brunette version of Fabio with the extra pair of arms, coupled with the mother’s creeped out facial expression as he “cooks” with her (along with the voice over of “smiting” the food with cheesy goodness until it can be “smited no more”), makes me wonder if this was a properly executed campaign.
The verdict: If the goal is just to raise eyebrows and catch attention, then bravo – job well done. But if the goal is to actually connect with housewives/working mothers AND their hungry children/family…the marketing team who cooked up (yes pun intended) this campaign may want to think again.
The premise, a mild mannered office worker uses the tried and true “eenie meenie minie moe” tune to pick which of the Mentus UP2U gum flavors he wants to eat. He chooses the minty bubble gum flavor (which P.S. is pretty awesome) when suddenly…up pops the tiger with his toe caught in a trap.
The best part…the tiger never hollers as the famous rhyme requires! Instead he growls a bit at the office worker and asks the obvious: “Do I really need to holler?”
Why I love this commercial? Because of the obvious fact that it’s a tiger face to face with someone. But also because the guy is so calm-yet-scared at the same time! I’m just glad it’s not me! ^_^
Okay I have to admit, I missed writing my commercial commentaries! So, I’ll try not to let months go by between them anymore!!!
Anywho…I’m traditionally not a fan of feminine hygiene commercials as they tend to be cheesy or just uncomfortable to watch in mixed company (schick quattro’s ad comes to mind). But I’m really loving Summer’s Eve’s “Hail to the V” ad spot since it reads as an awesome girl power plug (no pun intended – seriously!). I mean seriously, 2011 had Bey’s awesome “Run the World” girl power anthem, and this commercial totally plays into it.
Side tangent…I wasn’t originally a fan of “Run the World” until I saw the video…why? Because I’m a huge Vybez Kartel/Major Lazor fan and wasn’t initially impressed with her interpretation of “Pon de Flor” – but as usual Bey’s off the wall dance moves won me over.
Back to the Summer’s Eve commercial:
If you haven’t seen it, here’s the extended version:
I haven’t done a “commercials I’m loving” post in forever because quite frankly BASM business is booming and I literally don’t have time to manage regular business and indulge on fun posts too! I know kind of a bummer. But this commercial is cracking me up and I HAVE to post about it – and it’s right on time considering how banks are getting a tad bit out of control with their creative fees, etc. right now. We have a commercial from Chase Freedom promoting the fact that their Chase Freedom card offers 1% cash back versus the competitor which only offers up to a quarter back.
But what makes this commercial awesome is the Chase rep’s final line. “Bob & weave” along with his “bob & weave” pantomiming keeps me laughing every time I see this ad on TV!!
Big Apple Style Marketing, LLC (BASM) , (www.bigapplestylemarketing.com) a digital entertainment marketing firm, is pleased to announce that they have officially signed with Pump Audio, the music licensing division of Getty Images a worldwide recognized leader in the stock photography and footage licensing industry. Through this opportunity, BASM will now provide a platform for existing and new clients to further monetize their music catalogs through licensing opportunities from nationally and internationally recognized companies for movie, television, commercial and other productions.
Getty Images was founded in 1995 with the intent of creating a cohesive and modern platform for licensing stock photography. Getty Images was the first company to begin licensing imagery content online. Founded in 2001, Pump Audio is a new kind of agent for independent musicians, digitally connecting them with buyers in the mainstream media. With Pump Audio, artists can license their music into productions without giving up any ownership, while TV and advertising producers can discover new music ready for use.
Founded in 2009, Big Apple Style Marketing is a NYC based full service digital entertainment marketing firm representing producers that create original music, film and television content. BASM focuses on marketing, distributing and monetizing original entertainment content through digital platforms such as Internet, mobile and television (terrestrial and out-of-home platforms). BASM assists clients with music licensing, television licensing, music distribution, product placement opportunities and the creation of long term residual income streams.
For all press or client related inquiries please contact Dorian Smith at contact@BigAppleStyleMarketing.com
Okay, it’s been quite a while since I’ve done some commercial reviews! What can I say, things have been picking up extra steam at BASM, and between securing deals, putting out fires and managing an ever growing roster of clientelle across film, TV and music – my blog has suffered somewhat.
Anywho, this is an awesome commercial – even though it’s terribly irreverent and in such horrible horrible taste. For those of you who don’t live in the NYC metro area, I highly doubt you’ll ever see it – hence the reason I HAD to post it. Every region has “regional channels” and in the metro area here, there are a number of sports oriented networks specifically for NYC sports (SNY, MSG, etc. etc.). SNY (Sportsnet New York) is a very well known sports network here in NYC that is specifically for viewing all NY professional team games from all genres of sports (baseball, basketball, football, hockey, etc). Typically, their commercials tend to be hokey…
But this time they have a hilarious, irreverent and in totally poor taste commercial to promote SNY. We’re treated to a couple that literally looks like a cheap knock off of Anna Nicole Smith and her ancient husband. The premise: watching SNY for all your access to NY sports games will increase a man’s testosterone and make him feel & act younger. The commercial opens with an “Anna-esque” blonde rolling her husband’s wheel chair in front of the TV that just so happens to be playing a baseball game. P.S. he starts out on oxygen.
As the voice over continues, (and we pan back and forth between the TV and the couple in the living room) the husband regains his “vigor” (note the innuendo) and both he and his wife keep losing articles of clothing. By the close of the commercial, the poor (young) wife is on her husband’s oxygen and trying to grab the remote away from her husband who’s leering at her. Like I said, it’s in really poor taste…but I still find it hilarious!
