Yes, we’re patting ourselves on the back – why? Because we do organically what other marketing firms do through (what we like to call) less than ethical means – TRUE ORGANIC Search Engine Optimization (SEO).
SEO is the practice of using content to increase the page rank on search engines organically. This means that officially, you shouldn’t be paying companies to rank you higher or paying people to write about your products and/or brands. But just through natural conversations, articles, etc – you should see your page rank improve. SEO is important because from a marketing perspective, it’s rare that consumers search Google past the 3rd page. In fact, you’re lucky if they go past page 1. So, if you aren’t ranked high enough, then people can’t find you. Now, BASM doesn’t normally offer SEO for all of our clients unless we’re truly handling their marketing campaigns – rather than just doing straight distribution deals (which is the bulk of our business). But for a few specific clients we do offer SEO.
As background, when BASM first signed fade and RIZE as clients, it took digging to page three to find them on Google. Note this is for the Google US site not other countries. This was a challenge for us because when we submit artists for distribution, the first thing that platforms do is – you guessed it – “Google them”. If someone has to dig to find an artist, it can be a bit more difficult to get them placed.
Fast forward to today & both RIZE and fade are dominating page 1 when you search “RIZE band” or “fade band” (the most common search terms we’re seeing through the BASM blog). This was through combined efforts of reaching out to national and international blogs to write stories (not for pay), Twitter posts (which fans loyally retweeted! Thx!), Facebook posts and of course the BASM blog. What’s more – we’re doubly pleased because it’s not just RIZE & fade’s official websites that are showing – but content from other sites that references them. So, for us – it totally plays towards relevance and helps to further solidify why both bands (which are awesome by the way & yes we’re biased) deserve to take their place in the US spotlight! Check it out for yourself!
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