US fade ST’ers, Get fade Onto Fearlessradio.com through their Daily “Tweetquest Sessions”

Posted by mandazor on the fade ST forum:

Lately, I have been requesting fade on fearlessradio.com via twitter (they are @fearlessradio) during their Tweequest. Tweequest is from 11am-2pm Central time, everyday except Sunday. Basically, if you send in a link to fade’s bandpage on FB or myspace link, and request a song from one of those, they will play it on the air. It’s been only me doing this so far, so it would be great if others could request as well. FearlessRadio, because it is an online radio, gets listeners from all over the world. So, tweet @fearlessradio during their Tweequest with a fade song plus a link to (preferably) their facebook bandpage, and it most likely will get played. Maybe with more people requesting, FearlessRadio will try to contact the band and get a song in their system for good.

So, everyday 11-2pm CST on Fearlessradio.com, request fade by tweeting to @fearlessradio!

Contact me if you have questions! @bigapplestyle or fadest@bigapplestylemarketing.com

US fade Fans – It’s Call to Action Time! ^_^

Last year BASM laid a lot of great ground work for fade’s US entrance, including getting their three latest albums on Pandora & Jelli – two US based Internet radio stations – and added them to the Shazam catalog. We distributed them to some of the top CMJ college radio stations, had their audio tracks picked up by Promo Only (the largest music record pool in the US) and got them interviewed by music discovery blog Pens Eye View.

fade is set to do their first North American performance this March at the Canadian Music Week festival with plans to perform in NYC as well. But if you want fade to come to your neck o’ the woods (because let’s face it…as awesome as NYC is it isn’t the ONLY city in the US of A!) it’s time to make your voice heard.

We love that you’re so passionate about your love for all things fade & Jon, and want to bring them Stateside for the long term. But if we want to fast track fade’s arrival in the US…it’s time to take that fan passion to the next level! And this is wear BASM wants the fade & Free Jon fans to join us in the campaign to bring fade to the US & make them a fixture in the rock scene. This means:

• call your local radio stations
• call your college radio stations (if you’re in college)
• create accounts on Jelli.com and Pandora to request their songs (don’t make multiple accounts!!!!)
• go on MTV, VH1, Fuse & the like to request fade’s music videos
• contact your area’s venues & ask them to book fade
• promoting them on your favorite music/pop culture blogs (keep in mind your favorite site’s TOS – please don’t do anything that gets you banned!!!)

Do it daily, and get your friends involved! 

Why? Because as awesome as our contacts are as an “official” marketing & PR firm, it means a lot more to big platforms like radio stations, music networks and booking agencies when they get consistent requests from consumers. You guys give our outreach campaigns more strength. Together we can make fade a household name in 2012!!!!

Online Ads I’m Loving: Pandora Radio’s Skinned Ad Pages

Ok…so I haven’t written a commercial/ad post in quite a while – mainly because (as anyone can see who keeps up with my posts) my clients are quite busy & obviously they take priority!

Anywho, I saw a cute little skinned page ad on my Pandora radio and had to post about it. I’m a dog lover (of small dogs honestly – I have a Yorkie) and for the moment, Pandora has a Cesar dog food ad up. And the pup is SOOOO cute! ^_^

Pandora's skinned ad pages

I’m actually a big fan of Pandora’s ad system on the web (as it’s a bit different when listening via mobile). Basically an ad plays every 4 or 5 songs (and it’s just one ad that’s no longer than 30 sec – hence another reason I’d rather listen to Pandora than terrestrial). And usually the skinned sides of the player change to match whatever ad is played. But if you rate a song, skip a song or click on anything in the page (other than the ad) the skinned sides change to a new ad – very nice!

Additionally (at least just for the web version) if you don’t interact with the Pandora page for 30 minutes, it pauses the music and asks you if you’re still listening. That’s super smart – as it doesn’t make sense to pay royalties or have advertisers paying for potential impressions if someone’s not actively listening to the station.

And yes, I have very varied tastes in music – as evidenced by the different stations available on my account.

Look Who’s on Jelli.com…RIZE!!

 

Yup, you read right!

The very popular Japanese rock band RIZE finally went live on Jelli.com last week! We’ve added four of RIZE’s albums: K.O., Alterna, Experience and Spit&Yell. Jelli.com is an internet radio station in the US that can also influence playlists for major terrestrial US stations like Hot97 here in NYC (for those of you who don’t know, BASM is headquartered in NYC!). So, if you get enough user-clicked “rocks” (i.e. likes) for a track, it’ll go from just playing in the general Jelli.com record pool to being shifted to the digital playlist for a terrestrial station and eventually get added to their terrestrial air rotation lists. So, Jelli can be a great opportunity for new-to-market artists & groups to create a grassroots buzz effort.

RIZE goes live on Jelli.com!

RIZE is a hard rock/metal band that has been around for eleven years with major accomplishments such as performing at Live 8 in 2005 and Live Earth in 2007, having their song “Zero” licensed by Coke Zero Japan/Asia, various songs used for PS2 games such as “BioHazard”, and have appeared live with NIN, Run DMC, Jay Z & Oasis. They toured in the US in 2003 on an “All American” tour with The Kottonmouth Kings, performing at 38 shows across the country.

For more details on how Jelli.com works & how you (the fans!) can influence the radio, visit http://www.jelli.com/orange/#/quickstart/.

For more details on RIZE, visit www.triberize.net

Japanese Rock Band “fade” Joins Jelli Internet Radio’s Music Catalog

For Immediate Release:

Friday, November 18th, 2011

 

It’s been a busy few months for the Japanese rock band fade who kicked off their US marketing campaign in September by launching on the popular Internet platform, Pandora. Since then, the momentum has only been gathering and today the five member band can add another innovative Internet platform to their distribution list. fade’s three most recent albums, “Age of Innocence”, “To Find A Better Tomorrow” and their latest release “Kings of Dawn” are now available on US consumer oriented platform, Jelli.

Jelli is a US based Internet radio station with a twist. Like other Internet radio stations, they play a variety of genres. But, the twist is that it’s even more user controlled than traditional Internet radio stations. So, not only do users get to “rate” songs, which will then dictate whether or not that song appears again in their playlist, but they also have the opportunity to influence playlists for major commercial terrestrial radio stations here in the US. Consumers can suggest new songs, rate existing songs in the “Jelli Curated” playlists for the online webcast versions of terrestrial radio stations and if the song receives enough likes, it can then become eligible for playback on the actual terrestrial version.

fade is a unique five member rock group from Japan that truly embodies the ability to effectively bridge Eastern and Western cultures by seamlessly blending the iconic 1980’s American rock sounds with their inherent international flavor. Of its band members, four are originally from the United States. Kansei (guitar), Noriyuki (bass) and Rui (drums/writer/founder) hail from New York and their lead singer Jon Underdown is from Seattle – two influential cities known for heavily shaping the American music scene over the years. The fifth member 5° is from Japan and a noted artist within the community.

fade’s addition into Jelli’s catalog comes on the heels of a flurry of press and distribution activity in the US market. Just last week they were interviewed by the music discovery blog, PensEyeView. For the entire month of November select songs and music videos from their three latest albums have been featured prominently on Windows Media Entertainment Guide’s “Artist on the Rise” feature page. In October fade’s content became discoverable through the music tagging mobile platform Shazam, just weeks after being included for in-store entertainment distribution to major retail and hospitality chains (Disney Cruise Lines, Princess Cruise Lines, Hitlon & Marriot hotel chains) by the out-of-home entertainment distribution giant Promo Only. And, in September, fade first debuted in the US through the Internet radio station, Pandora.

For more updates about fade, their upcoming tour dates and to learn more about the members, visit www.fadeonline.com.

Find fade on Facebook: https://www.facebook.com/pages/fade_tokyo/270416539205

 

For US/North American inquiries, interview requests & bookings contact:

Big Apple Style Marketing

Attn:  DorianSmith

Dorian@BigAppleStyleMarketing.com

For International inquiries, interview requests & bookings contact:

C.E.United, Inc / Offical International Rep of fade

Attn: Cozy Mizoguchi

cozy@ceu.co.jp

Big Apple Style Marketing Signs with Pandora Radio

For Immediate Release:

June 29th, 2011

Big Apple Style Marketing, LLC (BASM), (www.bigapplestylemarketing.com) a digital entertainment marketing firm, is pleased to announce that they have begun supplying original music to Pandora Radio (www.pandora.com), a streaming online radio platform for consumers in the United States via their various avenues for in and out of home/on the go listening. Through this opportunity, BASM can now provide a platform for major label and independent international artists to tap into the highly coveted US music listening demographic.

With a listening audience of more than 90 million American consumers, Pandora is an interactive Internet radio service that focuses on the listener’s responses to create personalized radio stations that mirror the listener’s interests. Consumers can access Pandora through a variety of avenues: laptop and desktop computers, smartphones, connected Blu-ray players, connected TVs, and plans for automotive integrations in BMW, Ford, GM, Hyundai, Mercedes-Benz, MINI and Toyota. The Pandora app for mobile devices has been one of the top downloaded applications since it debuted in 2008.

Founded in 2009, Big Apple Style Marketing  is a NYC based full service digital entertainment marketing firm representing producers that create original music, film and television content. BASM  focuses on marketing, distributing and monetizing original entertainment content through digital platforms such as Internet, mobile and television (terrestrial and out-of-home platforms). BASM  assists clients with music licensing, television licensing, music distribution, product placement opportunities and the creation of long term residual income streams. BASM’s approval by Pandora to provide international content from Asian artists is one of the first steps being taken to actualize the company’s initiative to create a bridge for entertainment between the East and West with a focus on Asia and the United States.

For more details regarding Big Apple Style Marketing, please contact Dorian Smith at contact@bigapplestylemarketing.com.