Finally, we’re releasing the event recap for MAGIC February 2012!
This is just a quick overview of pictures, videos and links from press, interviews and events at MAGIC. Last week, we had the pleasure of helping to launch the popular Japanese men’s street wear line, Slip&Co in the US. What’s more after months of working on marketing campaigns for Jesse, his line Slip&Co and his band RIZE, we finally got to meet him. And for the record, he’s one of the coolest, down to earth people we’ve met in a long time – with a real love for milk! For the full experience with access to videos of Jesse’s interviews and more, click the link to the full piece on Issuu.com.
http://issuu.com/bigapplestylemarketing/docs/slipco_magic_recap_feb12
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For those unfamiliar, Slip&Co is designed by iconic Japanese rock artist Jesse McFaddin – the frontman for RIZE, a legendary Japanese alternative rock band. The line is envisioned to be a collection that could appeal to young and mature rockers & urban fashion lovers alike. With an array of graphic tees, carefully crafted button downs & jackets and premium Japanese denim, the line was well received at MAGIC. The Slip&Co booth was always full of press and buyers from the start of the show to the last day including Open Fly Magazine, Swagg Magazine, Urban Fashion Weekly, 411 Magazine and more.
Additionally, collaborating lines stopped by to visit with Jesse, namely Blackfly frames & sunglasses which has partnered with Jesse McFaddin & Slip&Co to create a collection of McFaddin “F’in Rock Star” frames.
For those who are curious, s.l.a.t.e. is the street wear division of MAGIC which is quickly becoming a focal point for the three day industry only trade show. MAGIC is an event where buyers from some of the world’s top department stores and boutiques preview and write orders for designs from established and up-and-coming lines that are showcasing men’s, women’s and accessories looks for the next season. This February, lines unveiled their Fall 2012 collections.
For more details about Slip&Co, visit www.soundshop.bz
For more information about Jesse McFaddin & his band RIZE, visit www.triberize.net
For press/purchase order requests or other inquiries please contact:
N.America:
Big Apple Style Marketing
Attn: Dorian Smith
Email: Dorian@BigAppleStyleMarketing.com
International:
C.E. United
Attn: Cozy Mizoguchi
Email: Cozy@ceu.co.jp
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