BASM Client Kimmie Hosts the Leibish “World Of Colors” Diamond Event!

Last week I had the pleasure of attending an intimate press event at the St. Regis hotel in NYC for Leibish & Co, a leader in the diamond industry with a focus on providing naturally occurring fancy colored diamond stones to their client base. BASM client, Kimmie was the hostess for the event and sported a few of the drool worthy pieces including the Pink Prosperity Diamond and a gorgeous yellow diamond bracelet that totaled 54 carats and retails for $160,000.

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And in case you’re curious…yes that is me in the middle in the top left picture! And full disclosure, Kimmie is also my sis (no we’re not twins!).

The Prosperity Pink Diamond makes waves everywhere it’s shown and can be considered one of the crowning glories of the Leibish brand. The diamond, which is now set in a gorgeous ring design, comes in at 1.68 carats. Attendees were able to view a variety of signature pieces from the Leibish collection as well as meet members from the company – which is family owned and operated. Additionally, the firm’s owner, Leibish Polnauer, regaled attendees with the story of the Prosperity Pink Diamond and how he came to acquire it. Leibish & Co prides themselves on their focus on strong customer service, with a 66% return customer rate – which is huge for those of you who don’t know. What’s more, this jewelry firm is mainly accessed through the web, with only a handful of physical showrooms in New York, Hong Kong and Israel.

For a full event recap, visit Kimmie’s blog, Kitten Lounge for more details and pictures.

If fancy color diamonds are your fancy (yes the pun is intended!) then visit http://www.fancydiamonds.net/

For booking, interview or stylist inquiries for Kimmie contact:

Big Apple Style Marketing, LLC

Attn: Dorian Smith

Email: Dorian@BigAppleStyleMarketing.com

BASM Client “CuffLink Systems” To Appear at Kitten Lounge Holiday Shopping Lounge

The CuffLinks iPhone Wristband

We’re so excited to make this announcement! Not only have we added a new client to the Big Apple Style Marketing roster but we’ve already lined up an amazing event for them as well!

Over the weekend we were hard at work setting up an amazing opportunity for New Yorkers to get their hands on the CuffLink Wristband. If CuffLink is new to you, it’s a practical, comfortable and secure way to carry your iPhone on-the-go without worrying about dropping it. It’s a two piece accessory that includes a comfortable silicon wrist strap that attaches to a slim yet sturdy iPhone silicone cover. There’s no bulk and with two complimenting colors to choose from (black and white), there’s no reason not to own one if you have an iPhone. The CuffLink System wristband accessory is currently available for iPhone 3G, 3GS, 4 and 4S models. For more details or to purchase one, visit www.cufflinksystems.com!

 

Brands presenting at Kitten Lounge Holiday Shopping Lounge at Ink 48

So, we’re pleased to announce that this weekend, we’ll be appearing at the exclusive Kitten Lounge Holiday Shopping Lounge at the chic Ink 48, a Kimpton Property. And we couldn’t be happier! CuffLinks aren’t just great for personal buys but we feel that they make great stocking stuffers too!

The Kitten Lounge Holiday Shopping Lounge is an invite only carefully curated shopping event that presents 8 select brands to shoppers including influential members of the media, retail buyers and more. The event is being organized by Kitten Lounge and Ogilvy PR and is sponsored by Ink 48. The event will take place from 12 to 4pm on Saturday December 10th and Sunday December 11th.

If you aren’t on the invite list for this event, don’t despair! You can still get your hands on a CuffLink for yourself or that special someone by visiting our website, www.cufflinksystems.com. Remember, they’re available in black and white and for iPhone  3G, 3GS, 4 and 4S models!

For more details about this event, visit the official event site at http://www.sheskimmie.com/events.html

For more details about CuffLinks, visit their website.

For press, media or review inquiries please contact:

Big Apple Style Marketing

Attn: Dorian Smith

Email: Dorian@BigAppleStyleMarketing.com

Consumer Interactions I’m Loving! – Lucille Roberts

So, just last week I joined Lucille Roberts. Let’s just say I recently weighed myself and I don’t need to wait until after the Holiday season to get a jump on things! Anywho, this isn’t a PSA for weight loss, but a comment on positive consumer interactions. As I was saying, last week I joined Lucille Roberts online. And, as soon as my membership was completed, I tweeted out that I was excited to be a new Lucille Roberts member & that I would begin working out on Monday (today)!

My initial tweet about joining Lucille Roberts

And today, I received an awesome tweet from the staff at Lucille Roberts (@Lucille_Roberts) wishing me a fun day on what was supposed to be my first gym day. (Don’t judge me!! I went to go visit fam for a few days and there are no Lucille Roberts in the area & I didn’t bring my workout gear with me! [kindly supplied by the lovely people at Reebok & Kitten Lounge ^_^])

Lucille Roberts tweet reply this morning to my initial tweet last week

Anywho, I love interactions like this because it shows that Lucille Roberts is focused on the one-to-one relationship with the consumer and especially their clients! Besides being a women’s only gym – which helps to keep you focused on weight loss/toning goals rather than worrying about who’s scoping who – receiving this simple tweet also helps to solidify the idea that I’m not just member #XYZ, but an actual person with a relationship that Lucille Roberts really wants to cultivate.

So, kudos to you Lucille Roberts for showing that your clients aren’t just membership numbers associated with the accounts payable department, but that we’re also real people who’s weight loss/body toning goals are important to you too!

Author Note: This is NOT a Lucille Roberts PSA! Whether you choose to join a gym or not is totally your business. Lucille Roberts didn’t pay me to talk about their tweet to me, and my opinions are entirely free of influence from receiving any form of financial gain from Lucille Roberts. If anything, I’m paying them for the pleasure of a membership to a gym that is one train stop from my house. 

‘Tis All!

BASM Welcomes Kitten Lounge x Sebago

We’ve mentioned it briefly…but as of 2011, BASM is opening up our marketing services to retail brands. We’re assisting them with marketing and promotion and specifically with breaking into or enhancing their visibility/consumer access to the Asian market – with an initial push in Japan. So, we’re preparing to assist a host of amazing mens, women’s, accessories and beauty lines for a Japan launch. Today, we’re officially announcing that BASM will be handling the publicity and marketing for Kitten Lounge founder and Editor-in-Chief Kimmie Smith.

Kitten Lounge - an online lifestyle, beauty, fashion and style portal

Additionally, we will be working in conjunction with Sebago representatives to market and promote the Kitten Lounge x Sebago Collection line which is launching in the US this weekend at Capsule, an industry only apparel trade show which takes place seasonally in New York City.

Kitten Lounge x Sebago Collection Launching at Capsule

Sebago is a well respected casual and dress shoes line with a strong focus on dockside and marine oriented footwear. Sebago often creates collaboration collections with key style influencers. This year, they’ve created an Artisan Collection, featuring footwear collaborations designed by a diverse set of feature designers. The Kitten Lounge x Sebago Collection focuses mainly on women’s oriented designs with a few key “his & her’s” styles which showed at Bread & Butter last month in Berlin and received an extremely positive response. Kitten Lounge is the brain child of Kimmie Smith (a fashion stylist, and blogger) and is a lifestyle site that covers fashion, beauty, travel and more. Recently Kitten Lounge has actively sponsored high profile events like the Lookbooks/Fashion Indie “Blogger Breakroom” which just took place on Monday, February 14th in New York during February Fashion Week.

Kimmie will begin her official press launch starting next week when she appears live on HSN on Wednesday, February 23rd at 2AM, 7AM and 3PM (all times are EST) where she will be promoting Sebago’s line. A Twitter party is scheduled for Kimmie’s 3PM appearance. For more details, press related questions or to book Kimmie for appearances, please contact:

Big Apple Style Marketing

Attn: Dorian

Email: dorian@bigapplestylemarketing.com