Jesse McFaddin Featured on Melo TV News for MAGIC Feb ’12 Event Coverage

Clearly today has been a busy day of posting for the BASM blog – but well worth it!

We bring you yet another post about our client Jesse McFaddin – rocker, producer, designer, social activist & all around cool dude. Today we just received an event recap for MAGIC February 2012 from the awesome ear-to-the-ground crew at Melo TV News. Melo TV is an interview/event coverage platform that looks for what’s new and hot at some of the top events in the country. Last week they were at MAGIC and stopped by the s.l.a.t.e. show floor to check out what’s hot in the urban/street wear category for Fall 2012.

 

Melo TV dropped by the Slip&Co booth to check out the ONLY Japanese street line that presented at s.l.a.t.e! While they were there, Jesse decided to bless them with an impromptu freestyle rap in English & Japanese – which only goes to show how talented our guy is! Fast forward to 1:35 to check out Jesse’s flow! ^_^

 

For more details about Slip&Co, visit www.soundshop.bz

For more information about Jesse McFaddin & his band RIZE, visit www.triberize.net

For press/purchase order requests or other inquiries please contact:

N.America:

Big Apple Style Marketing

Attn: Dorian Smith

Email: Dorian@BigAppleStyleMarketing.com

International:

C.E. United

Attn: Cozy Mizoguchi

Email: Cozy@ceu.co.jp

Slip&Co x MAGIC Feb ’12 Event Recap!

Finally, we’re releasing the event recap for MAGIC February 2012!

This is just a quick overview of pictures, videos and links from press, interviews and events at MAGIC. Last week, we had the pleasure of helping to launch the popular Japanese men’s street wear line, Slip&Co in the US. What’s more after months of working on marketing campaigns for Jesse, his line Slip&Co and his band RIZE, we finally got to meet him. And for the record, he’s one of the coolest, down to earth people we’ve met in a long time – with a real love for milk! For the full experience with access to videos of Jesse’s interviews and more, click the link to the full piece on Issuu.com.

http://issuu.com/bigapplestylemarketing/docs/slipco_magic_recap_feb12

 

This slideshow requires JavaScript.

For those unfamiliar, Slip&Co is designed by iconic Japanese rock artist Jesse McFaddin – the frontman for RIZE, a legendary Japanese alternative rock band. The line is envisioned to be a collection that could appeal to young and mature rockers & urban fashion lovers alike. With an array of graphic tees, carefully crafted button downs & jackets and premium Japanese denim, the line was well received at MAGIC. The Slip&Co booth was always full of press and buyers from the start of the show to the last day including Open Fly Magazine, Swagg Magazine, Urban Fashion Weekly, 411 Magazine and more.

Additionally, collaborating lines stopped by to visit with Jesse, namely Blackfly frames & sunglasses which has partnered with Jesse McFaddin & Slip&Co to create a collection of McFaddin “F’in Rock Star” frames.

For those who are curious, s.l.a.t.e. is the street wear division of MAGIC which is quickly becoming a focal point for the three day industry only trade show. MAGIC is an event where buyers from some of the world’s top department stores and boutiques preview and write orders for designs from established and up-and-coming lines that are showcasing men’s, women’s and accessories looks for the next season. This February, lines unveiled their Fall 2012 collections.

For more details about Slip&Co, visit www.soundshop.bz

For more information about Jesse McFaddin & his band RIZE, visit www.triberize.net

For press/purchase order requests or other inquiries please contact:

N.America:

Big Apple Style Marketing

Attn: Dorian Smith

Email: Dorian@BigAppleStyleMarketing.com

International:

C.E. United

Attn: Cozy Mizoguchi

Email: Cozy@ceu.co.jp

What Buyers Can Expect From SLIP&CO at MAGIC!

Alright, so we’re roughly two weeks out from MAGIC, when some of the retail industry’s best collections & new lines will descend upon Las Vegas. And, I just received the final line up of items that we’ll be presenting from SLIP&CO at s.l.a.t.e. at MAGIC. If you’ll be at MAGIC, come stop by the s.la.t.e. show floor and pop into booth #42120 to say “hi” and take a peak at the line! The line features vibrant prints & colors, easy fitting relaxed tees and a somewhat “retro cool” look – all combined into one easy collection. I must say, it’s the hotness & I love the artwork in the look book.

 

This slideshow requires JavaScript.

SLIP&CO’s February MAGIC Preview Look Book

And yes, that’s KenKen working the SLIP&CO FT Paisley Shirt & SLIP&CO Skull Ring.

For those who are curious, s.l.a.t.e. is the street wear division of MAGIC which is quickly becoming a focal point for the three day industry only trade show. MAGIC is an event where buyers from some of the world’s top department stores and boutiques preview and write orders for designs from established and up-and-coming lines that are showcasing men’s, women’s and accessories looks for the next season. This February, lines will be unveiling their Fall 2012 collections.

As I’ve mentioned many many times, although SLIP&CO is not a new line (it’s been out since 2006 in Japan), it is new to the US market. So, buyers and press can expect to see a carefully curated collection which highlights the line’s ability to easily transition from work to play and everything in between. Additionally, we’ll also be presenting their collaborative designs with iconic hat company, New Era Caps. SLIP&CO is the brainchild of rocker, Jesse McFaddin who is also the front man for the wildly popular Japanese rock band RIZE. Jesse will also be in attendance at MAGIC, marking his first press related appearance in the US for the 2012 season.

For more information about SLIP&CO visit www.soundshop.bz

To book a booth appointment for MAGIC, contact Dorian Smith at Dorian@BigAppleStyleMarketing.com.

For more information about Jesse McFaddin & RIZE, visit www.triberize.net.

Jesse McFaddin’s Streetwear Line “Slip&Co” Set to Debut at February 2012 MAGIC: s.l.a.t.e.

Thursday, November 17th

For Immediate Release:

Slip&Co Fall '11 look book featuring Jesse McFaddin on the cover

Jesse McFaddin, lead singer and founder of the popular J-Rock trio RIZE has long been viewed as a leader in music and fashion. Although mainly known for his musical stylings, Jesse created his own clothing line, Slip & Corporation (known in short as Slip&Co) in August of 2006 from his hometown of Togoshi, Japan. Slip&Co is a men’s streetwear collection with a focus on the skater lifestyle. The line is highlighted by graphic tees & shirts, graphic hoodies, premium denim and a mini collection of dress wear comprised of stylized pants and vests.

 

Slip&Co is wildly successful in Japan. Fueled by Jesse’s notoriety, the line was immediately accepted by on-trend boutique stores, specifically in the fashion forward metropolitan city Tokyo. The line has also created collaborative projects such as various limited edition caps designed for the iconic New Era brand. Additionally, celebrities in the Japanese entertainment scene have flocked to Jesse’s line, with top tier names like actor Ichihara Hayato amongst Slip&Co’s celebrity fans.

 

After years of success in Japan, Jesse’s focusing on the United States for not only Slip&Co but for his music career as well. Not only is Jesse McFaddin looking to the American entertainment scene for his next solo music project entitled “STAND UP! Fund”, but Slip&Co will officially debut at the February 2012 MAGIC trade show in Las Vegas, appearing in the popular and growing streetwear category s.l.a.t.e.

 

 

 

MAGIC is the premiere retail industry trade show in the United States, occurring biannually every February and August. Nearly $200 Million in orders is written daily and the show is considered one of the top trade shows for clothing lines world wide to exhibit. Attendees hail from over 80 countries and nearly 5000 brands will be in attendance to present previously known or new to market brands. s.l.a.t.e. is a newer division of the MAGIC trade show brand, focusing exclusively on streetwear and brings together a collection of emerging and established brands.

For more information on Slip&Co, visit http://www.soundshop.bz/

For more information on Jesse McFaddin, interview requests or to request a line sheet for Slip&Co’s current collection please contact:

For North American Inquiries:

Big Apple Style Marketing

Attn: Dorian Smith

Dorian@BigAppleStyleMarketing.com

 

For International inquires, interview requests & bookings, contact:

C.E. United, Inc/Official International Rep of RIZE & Jesse McFaddin

Attn: Cozy Mizoguchi

Cozy@ceu.co.jp