Commercial Jingles That Are Stuck in My Head – Neosporin/Bandaid

Okay…this commercial has been airing for a while, so it’s by no means new. However, the jingle is annoyingly catchy – and it doesn’t hurt that the commercial features Sesame Street-esque puppets singing about the “sure” way to heal cuts. If you’re familiar with this commercial, a mom and her little girl are looking at the girl’s injured arm and then suddenly from the bathtub a group of cute animated puppets sing to the girl while reminding the mother to “always squeeze then stick”.

The premise: cuts heal better when you use Band-Aid and Neosporin together to help reduce the potential for infection and scarring. I wish these little puppets had been around when I was little! ^_^

Literally, I saw this commercial last night for the umpteenth time, and had the song replaying in my head all night long while I was trying to fall asleep. -_- It’s almost worse than when I had the Rihanna track “Only Girl in the World” stuck on repeat in my head. o_O But that’s a post for a separate day!

Videos I’m Loving – Rihanna’s Reb’l Fleur Promo Video

Okay…this is a follow up to the post I made a week or so ago about Rihanna’s new scent from Parlux called Reb’l Fleur. I still stick by my belief that it’s really pushing more towards an older audience (24+ rather than 15+) but I do love the video that they created to promote Reb’l Fleur.

You can watch it backwards and forwards to get the full effect of a scent that’s made for good and bad girls alike – I’m partial to the bad girl side! Normally I would post to a link on youtube…but I do believe that people need to watch this from the official site to get the full effect! Check it out now at the official site: www.rihannareblfleur.com

And in case you’re curious…I’m more Reb’l than Fleur. ^_^

New Scents for a New Season: Rihanna vs. Paris Hilton

So,

I don’t normally write about beauty/fragrance/fashion related things, but now that I’m beginning to represent retail lines for Asian distribution opportunities…I can write about something else that I love even more than entertainment and marketing – FASHION! ^_^

Thanks to some very good connections with PR & beauty bloggers (Kitten Lounge) I’ve been able to sample some scents from the Parlux brand that haven’t even officially launched in the States yet! Earlier last month I received a bottle of Reb’l Fleur, Rihanna’s new scent, and this month I received a sampling of Paris Hilton’s new fragrance collection, “Paris Hilton Passport”, that are meant to capture the vibrance of three very distinct cities that she holds very dear to her heart: Paris, Tokyo and South Beach.

Rihanna Reb'l Fleur Ad

 

 

Here we have the print ad that will soon be gracing magazines, and ad spaces around the city. Make no doubt about it…much like the ad spread to the left, Reb’l Fleur is a sensual scent that when worn in moderation has the pleasant staying power to last all day long. However, the scent coupled with the cutting edge bottle design looks like it’s geared towards an older demographic than you would expect to be a part of Ri-Ri’s diehard fan base. So, even though the ad campaign hasn’t officially started, it’ll be interesting to see what consumer response to Rihanna’s fragrance will be. Personally, I ♥ it…I think the print design is gorgeous, the bottle is beautiful and very unique, the scent has gorgeous undertones and notes and of course there’s no denying that Rihanna is a beautiful woman.

 

 

 

Paris Hilton Passport Fragrance Collection

 

And in a somewhat different direction, we have Paris Hilton’s new fragrance collection titled “Paris Hilton Passport” which has three distinct fragrances that are meant to capture the essence and vitality of three cities that Paris believes are very near and dear to her heart: Paris, South Beach and Tokyo. Just based on the packaging we can tell the target market is probably focusing on the late tweens to late twenty somethings.

Being a twenty something myself, I loved these fragrances, although my favorites were South Beach and Tokyo. They scents are cute, young, fresh and vibrant – perfect for a spring day. ^_^ Plus, I love the packaging, the art work is adorable and it doesn’t hurt that the scents are definitely on point with the demographic targeted by this campaign.

 

It’ll be interesting to see how these two stack up with their associated target demographics once they officially launch. But, after putting my marketing cap back on, I think Paris Hilton will come out on top between these two celeb backed scents. Although I love the packaging, design, photo spread and scent from Rihanna, I do feel that it’s an ultimate disconnect from her younger fan base. In contrast, Paris Hilton has once again designed a fragrance concept (packaging, art work and scent) that will easily resonate with a younger (or young at heart!) demographic.