fade Debuts in Canada on Popular TV Audio Music Channel Galaxie

For Immediate Release

Wednesday, May 23rd 2012

fade Debuts in Canada on Popular TV Audio Music Channel Galaxie

fade joins the playlist for Galaxie’s The Asian Flavour channel

This week, the popular Canadian music platform Galaxie added select tracks from three of fade’s most recent albums into rotation on their The Asian Flavour channel.

Three albums from fade (Kings of Dawn, Age of Innocence & To Find a Better Tomorrow) have tracks that are featured on The Asian Flavour channel. This channel is dedicated to music created from groups based in various parts of Asia. So, the channel isn’t for a specific genre of music but rather for a region. The Asian Flavour channel is available to Shaw and Telus subscribers in Canada at the moment, with plans for future distribution to cable networks in Europe and Africa.

fade is a 5 member Japanese rock band that is based in Tokyo. The band is releasing a new album titled Ten in June 2012. The group is often considered the “California Roll” of rock because of their unique composition. Although the band is headquartered in Tokyo, four members have lived in the US; three are Japanese American, the lead singer is Caucasian and another has lived exclusively in Japan. fade recently toured North America in March 2012 for the Canadian Music Week festival in Toronto and a debut performance in the US at the iconic Webster Hall in New York City. The lead singer Jon Underdown is also a vocalist in the popular rock group, Yellow Fried Chickenz, led by J-Rock icon, Gackt. The remainder of 2012 will bring fade back to North America to tour in the Fall and worldwide.

For more information about fade, visit www.fadeonline.com

For booking, interviews or other inquiries regarding fade please contact:

Americas:
Big Apple Style Marketing
Attn: Dorian Smith
Email: Dorian@BigAppleStyleMarketing.com

International:
C.E. United
Attn: Cozy Mizoguchi
Email: Cozy@CEU.co.jp

Deadman Wonderland Feat. fade’s “One Reason” Returns to Cartoon Network

For Immediate Release

Tuesday, May 22, 2012

Deadman Wonderland Feat. fade’s “One Reason” Returns to Cartoon Network

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With Toonami re-launching on Cartoon Network this Sunday May 27^th, US anime fans are primed for the return of the popular anime series, Deadman Wonderland. Deadman Wonderland is a dark anime series centered around the main character Igarashi Ganta who is wrongly accused of a crime. Ganta is found guilty and forced to endure life in the surreal prison/amusement park known as Deadman Wonderland while working to clear his name. The Deadman Wonderland anime TV series is based on the books, which were first published in 2007. The TV series premiered in the US in 2011 and will be part of the Toonami line up airing during the”Adult Swim” evening program schedule.

Deadman Wonderland’s soundtrack features music from the popular Japanese rock group fade. The series’ theme song, “One Reason” was written, sung and performed by fade in addition to another song from the original soundtrack (OST), “From the Heart”. This lead to the release of a special edition EP entitled “One Reason” which contains both original compositions of “From the Heart” and “One Reason” as well as instrumentals and remixes. The return of Deadman Wonderland to the United States comes on the eve of fade’s seventh album release, Ten, which is slated for an early June launch.

fade is a 5 member Japanese rock band that is based in Tokyo. The album title Ten represents the years the band has been performing together. The group is often considered the “California Roll” of rock because of their unique composition. Although the band is headquartered in Tokyo, four members have lived in the US; three are Japanese American, the lead singer is Caucasian and another has lived exclusively in Japan. fade recently toured North America in March 2012 for the Canadian Music Week festival in Toronto and a debut performance in the US at the iconic Webster Hall in New York City. The lead singer Jon Underdown is also a vocalist in the popular rock group, Yellow Fried Chickenz, led by J-Rock icon, Gackt. The remainder of 2012 will bring fade back to North America to tour in the Fall and worldwide.

For more information about fade, visit www.fadeonline.com

For booking, interviews or other inquiries regarding fade please contact:

Americas:

Big Apple Style Marketing

Attn: Dorian Smith

Email: Dorian@BigAppleStyleMarketing.com

International:

C.E. United

Attn: Cozy Mizoguchi

Email: Cozy@CEU.co.jp

BASM Client “GlobeTrotterTV” Launches on Roku!

This just came out Friday, March 23rd and we’re so psyched!

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One of our TV clients, GlobeTrotterTV just launched on the Roku platform this week and their companion site, Roku Guide, just posted the news! GlobeTrotterTV is a travel series that’s been airing locally in the NYC metro area for the past 10 years. The series is hosted by former fashion designer turned travel connoisseur, Jon Haggins. Jon originally studied at FIT and went on to design fashions that graced the covers and pages of top magazines throughout the 70s and 80s including Glamour, Cosmopolitan, Vogue, Essence and more with stars like Debbie Allen & Felicia Rashad wearing his designs.

Jon later did an about face and decided to follow his second passion, traveling, to thoroughly explore the wonders of the US and the world including far flung places like Morocco, Malaysia, Italy and more. As if that isn’t enough, Jon Haggins has written memoirs which are available on Amazon – our favorite being Yes I Can. This memoir takes readers through a candid overview of Jon’s life from his upbringing by his grandfather in rural Florida to the impact that moving to metropolitan NYC had on his life in the 1960s.

GlobeTrotterTV is a half hour lifestyle travel show available via broadcast to 2 million homes in the NYC Metro area on the following networks:

Fridays at 8PM in Brooklyn:

• Time/Warner Channel 34
• Cablevision Channel 67
• RCN Channel 82
• Verizon FiOS Channel 42

Saturdays at 8PM in Manhattan:

• Time/Warner Channel 56
• RCN Channel 83
• Verizon FiOS Channel 34

Not in NYC or the outlying areas? Then you can subscribe on Roku for only $1.99 a month to catch some very interesting and insightful walks through gorgeous locales around the world with John Haggins on GlobeTrotterTV!

Roku is a set top box platform that offers streaming media from around the world through a subscription service. Each channel has its own subscription and for a low one time fee, consumers have access to all of the episodes available for that channel.

For more information regarding GlobeTrotterTV visit www.globetrottertv.blogspot.com

For more information regarding Roku visit www.roku.com

For licensing inquiries for broadcast, satellite or other formats regarding GlobeTrotterTV contact:

Big Apple Style Marketing

Attn: Dorian Smith

Email: Dorian@BigAppleStyleMarketing.com

Commercials I’m Loving: Jared Jewelers “Dave”

Seriously, I think this commercial is hilarious! The premise: an overbearing GPS system forces “Dave” to go to Jared’s jewelry store after noting that Dave’s wife had visited the store earlier that week.

The hilarious part is the look on Dave’s face as the GPS magically takes over control of the car’s steering system and forces the car to head to Jared’s. If only I could make the NYC subway systems do that to my SO! ^_^

BASM Client “The Peregrine Dame” Debuts on Roku!

I’m so excited with this press release! I just got news that one of our favorite travel shows (and clients), The Peregrine Dame, is now available on Roku, the streaming set top box platform.

The Peregrine Dame is a self shot short form episodic travel documentary series. The premise, the lone & fearless Rachel Parsons shows viewers that it doesn’t have to be so scary to travel solo. Seriously, I tip my hat off to her for being gutsy enough to travel to remote areas completely alone…I don’t even like to eat in a restaurant by myself in my own city! Rachel visits a variety of locales from well trodden sites through Ireland, London and Australia to off the beaten paths like a Himalayan Ashram or the South African bush country. The Peregrine Dame has been a fan favorite on Windows Media, with multiple placements from visiting the Taj in India, traveling the Australian Outback and a visit to the Dead Sea in Israel.

The Peregrine Dame Channel announced on Roku Guide

We’re very excited about this opportunity since The Peregrine Dame will have their own channel on Roku entitled “The Peregrine Dame”. Content will be updated periodically as new seasons are produced. The news was released this afternoon on the Roku Guide website.  The Peregrine Dame Roku channel is available for a one time $2.99 subscription fee.

For those who are unfamiliar, Roku is a set top box streaming platform that aggregates content from some of the hottest shows and networks in the industry including Hulu, Netflix, Amazon TV, ABC, Disney and more. Roku was established in 2002 by Anthony Wood, the inventor of the digital video recorder device. The platform has become popular because of its moderately priced set top boxes and variety of choices.

For more information about The Peregrine Dame, visit their official website at www.theperegrinedame.com or follow them on Twitter: @peregrinedame.

To access The Peregrine Dame Channel on Roku (assuming you’re already a Roku account holder), visit the Channel Guide on Roku.

**Have content that you believe would be interesting enough to have your own channel on Roku? Shoot us an email at contact@bigapplestylemarketing.com.

Commercials I’m Loving: Radio Shack’s “Santa’s Snacks”

Okay…I couldn’t end the night on a negative commercial review! So…I decided to share this little golden nugget.

Now normally, I avoid Christmas marketing like the plague. I’m sorry, I’m a bit of a humbug when it comes to holiday marketing. I abhor the commercialization of a truly wonderful & meaningful holiday. It probably comes from when I used to work in retail and for the entire months of November and December we were forced to listen to in-store music and marketing laced with an inordinate amount of cheesy holiday songs from unknown (or lesser known) pop starlet wannabes. After the first 4 hours of a 9 – 12 hour shift (thanks to longer holiday hours), you’d start to hate Christmas music too!

But I digress. I love this commercial, first because it’s Ludacris as the voice over – and who DOESN’T love Ludacris! Two – and don’t judge me! – I have actually eaten that Santa snack when I was far too lazy to leave the house and was trying to convince someone else to bring me food. Like I said, don’t judge me!!! ^_^

Commercials That Confuse Me: Captain Morgan’s “Glass”

Seriously…I watched this twice and I’m still trying to figure out the purpose of it. Officially, the Captain Morgan Youtube page for the “Glass” commercial says “watch Captain Morgan get the party started”.

But I’m not understanding the correlation between throwing glasses and plates on the floor and getting hyped to drink spiced rum…especially since you actually don’t see anyone drinking rum. In my opinion, whatever is in Captain Morgan’s glass looks far too light to actually be his spiced rum.

And don’t get me started on how some of the members sitting at the table probably wouldn’t be passing as nobility in Santo Domingo in 1661 – I can’t suspend my disbelief with this one. Sorry guys, I ♥ Captain Morgan’s Spiced Rum, but the commercial…not so much.

Commercials That Confuse Me: Velveeta Cheesy Skillets “Drive Thru”

Okay, this commercial is “new-ish”. I’ve seen it many times now for the past month or so. The premise: instead of feeding your children/family an unhealthy take out dinner, all you need is a pack of hamburger meat and then pour in the cheese sauce and noodles to create an “awesome” meal. Whether or not the meal is actually “awesome” is definitely a matter of personal taste (no offense but I’m not a fan of Hamburger Helper, so I’ll pass on Velveeta’s new product line).

But flavor isn’t the reason for this post! The commercial is!

I don’t know whether the marketing team that developed this campaign were intentionally going for skeevy or not – but the commercial is a bit odd. Clearly the target demographic is meant to be bored housewives or working moms who don’t have time to cook a “made from scratch” meal. But the brunette version of Fabio with the extra pair of arms, coupled with the mother’s creeped out facial expression as he “cooks” with her (along with the voice over of “smiting” the food with cheesy goodness until it can be “smited no more”), makes me wonder if this was a properly executed campaign.

The verdict: If the goal is just to raise eyebrows and catch attention, then bravo – job well done. But if the goal is to actually connect with housewives/working mothers AND their hungry children/family…the marketing team who cooked up (yes pun intended) this campaign may want to think again.

Commercials I’m Loving: Mentos UP2U Gum Commercial – “Tiger”

I love this commercial for 1000 and 1 reasons:

 

The premise, a mild mannered office worker uses the tried and true “eenie meenie minie moe” tune to pick which of the Mentus UP2U gum flavors he wants to eat. He chooses the minty bubble gum flavor (which P.S. is pretty awesome) when suddenly…up pops the tiger with his toe caught in a trap.

The best part…the tiger never hollers as the famous rhyme requires! Instead he growls a bit at the office worker and asks the obvious: “Do I really need to holler?”

Why I love this commercial? Because of the obvious fact that it’s a tiger face to face with someone. But also because the guy is so calm-yet-scared at the same time! I’m just glad it’s not me! ^_^

Commercials I’m Loving: “Chase Freedom – Bob & Weave”

Okay,

I haven’t done a “commercials I’m loving” post in forever because quite frankly BASM business is booming and I literally don’t have time to manage regular business and indulge on fun posts too! I know kind of a bummer. But this commercial is cracking me up and I HAVE to post about it – and it’s right on time considering how banks are getting a tad bit out of control with their creative fees, etc. right now. We have a commercial from Chase Freedom promoting the fact that their Chase Freedom card offers 1% cash back versus the competitor which only offers up to a quarter back.

But what makes this commercial awesome is the Chase rep’s final line. “Bob & weave” along with his “bob & weave” pantomiming keeps me laughing every time I see this ad on TV!!