For immediate release
December 11, 2011
JRock icon Jesse McFaddin to begin production on a fully crowd sourced album
To commemorate the eleventh year since his band RIZE officially launched in Japan, popular J-Rock icon Jesse McFaddin is now releasing details for an ambitious plan to drop an album next spring where the production has been entirely crowd sourced. Throughout his career, Jesse has a history of encouraging creativity specifically within the youth demographic. Jesse’s latest solo album is entitled STAND UP! Fund and isn’t in reference to a charity but rather his desire to encourage action and creativity amongst the youth. For this album, Jesse is targeting the North American market and wants to support emerging production teams across the continent to showcase their talents in North America and Asia.
STAND UP! Fund will be an eleven-track album with a unique approach to foster creativity among emerging production companies in North America. Starting this month, eleven demo tracks will be made available on www.triberize.net/standup. Production teams can download these samples and use it as a basis for inspiration to remix the original version with full creative license. Producers can change lyrics, melodies and more. Once finished, they can then contact standup@triberize.net for instructions to submit their finished works. Jesse will then pick one user submitted version for each of the eleven tracks and begin working directly with each production team to create a polished final edit.
Production teams selected to work directly with Jesse will receive full production credits. Additionally, Jesse will also release STAND UP! Fund in Japan, which will help promote and expose the production teams to the popular Japanese music scene, which is influential specifically within the Asian market.
Jesse McFaddin is the lead singer and founder of the extremely popular Japanese rock group, RIZE . RIZEis a hard rock/metal band that has been around for eleven years with major accomplishments such as performing at Live 8 in 2005 and Live Earth in 2007, having their song “Zero” licensed by Coke Zero Japan/Asia, various songs used for PS2 games such as “BioHazard”, and have appeared live with NIN, Run DMC, Jay Z & Oasis. They toured in the US in 2003 on an “All American” tour with The Kottonmouth Kings, performing at 38 shows across the country. Both the group, RIZE , and the lead singer, Jesse McFaddin , are major icons in the Japanese music and pop culture scenes, influencing music, entertainment and fashion by way of Jesse’s clothing line Slip&Co which will debut in the US in February 2012 at the influential MAGIC – s.l.a.t.e. convention.
For more information about Jesse McFaddin, Rize & STAND UP! Fund, visit http://www.triberize.net.
For US/North American inquiries, interview requests & bookings contact:
Big Apple Style Marketing
LLC
Attn: Dorian Smith
Dorian@BigAppleStyleMarketing.com
For International inquires, interview requests & bookings, contact:
C.E. United, Inc/Official International Rep of RIZE & Jesse McFaddin
Attn: Cozy Mizoguchi
Cozy@ceu.co.jp
Big Apple Style Marketing 
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