Jesse McFaddin – Spokesperson for “No Water No Chemical”

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RIZE founder & frontman Jesse McFaddin is a new face for the ethical sustainability denim brand, No Water No Chemical. No Water No Chemical is the brainchild of popular French designer Marithé François Girbaud and employs a new method for creating his fashion staple – denim – that creates a much less harmful impact on the environment by implementing a new system for processing denim that virtually reduces the use of water, and thereby creating a conservation effect.

Marithé François Girbaud is well known in the fashion circuit, having appeared in various fashion weeks including NYFW September 2011 to debut his Spring ’12 collection – attended by Big Apple Style Marketing at the Metropolitan Pavillion in Manhattan. We just know that Jesse is an awesome spokesperson for this effort based on his philosophies of creating global change with his campaigns such as “Bring the Hope” and “STAND UP! Fund”.

A quick excerpt from his philosophy on the No Water No Chemicals site:

“We all have to change. Change is difficult, but I think it is possible for us to make a shift in direction. To me, the disaster in Japan, the earthquake in Haiti, or the global problems about water are all the same. They are just problems. People often talk of ‘good news’ or ‘bad news,’ but to me, they are all just news. Whether it is good or bad is up to me. If it is bad, how could it become good? It can change with how you perceive it. For instance, the water shortage in China is bad news, but it is fortunate to become aware of it. If one can make an effort to change the situation after hearing the news, it is all the better.”

To read Jesse’s full philosophy, visit No Water No Chemical & click on his picture on the home page!

For more details on Jesse and his band RIZE visit www.triberize.net

For booking, press or other inquiries regarding Jesse McFaddin please contact:

Americas
Big Apple Style Marketing
Attn: Dorian Smith
Email: Dorian@BigAppleStyleMarketing.com

International
C.E. United
Attn: Cozy Mizoguchi
Email: Cozy@CEU.co.jp

Tags: 2012, BASM, big apple style marketing, clients, fashion, Japan, Jesse McFaddin, Marithé François Girbaud, no water no chemical